Sesme Studio
SESME is a Warsaw-based studio specialising in advertising murals and non-standard marketing activations. They collaborate with local artists — illustrators and street artists — to create projects that feel native to the urban environment and generate organic content for social media. The founders are a young couple of Warsaw artists. They speak directly and make fresh things.
They came with an existing visual identity and a strong set of references — international competitors, Polish studios in the space, their own vision. We started with strategy workshops.
- Client
SESME Studio
- Industry
Advertising Murals, Non-standard Marketing
- Scope of work
Strategy, Web Design, Webflow Development
Strategy and Structure
The workshops allowed us to map the competitive landscape and build out target client profiles: an advertising agency employee, a marketing manager at a large company, a manager or owner of an entertainment park, an architect. Each comes to a mural for different reasons — each needs a different argument.
From that, we built the offering structure: five service pages built around specific use cases, not around service types. That was the key decision — the site speaks to the client in their language, not in the studio's.
Every offering page includes a CTA with a downloadable presentation tailored to that specific audience — something a person can pass to their manager after organically discovering SESME and wanting to make the case internally.
Polish competitors typically leaned toward muted colours and generic messaging. We went the other way: SESME's bold visual identity as a signal of freshness and connection to what's happening on Warsaw's streets. A direct, natural tone of voice — the founders', not a corporate approximation of it.
Portfolio & Blog
Portfolio is divided into categories that mirror the offering structure — Finsweet CMS Filter handles dynamic filtering. Individual project pages are straightforward: photo gallery, description, a carousel of suggested projects to browse next via Finsweet CMS Slider.
Simmilar structure for the blog — categories correspond to the service pages. Content is built with organic search in mind.
About and Contact
SESME isn't an anonymous studio — it's Dawid and Alicja, specific people with a specific story. The About page is where that story comes through: where they came from, who they work with, what drives them. In a field where clients are buying trust in the artist as much as the service — that matters.
Mobile first
The mobile version is the source of truth — content edited once, inherited by desktop. The site is correctly structured and indexed from the mobile side.
Working on something with similar scope?
I take on Webflow projects through agencies — get in touch and let's see if it's a fit.